Saturday, September 3, 2011

2:15pm - Runaway



2:15pm - Runaway - dir. Kanye West - Starring: Kanye West, Selita Ebanks
After Kanye West dropped his now infamous tirade against Taylor Swift (or on behalf of Beyonce?), the rapper / producer seemed to runaway from the spotlight. He became a recluse and only ventured out of his cave to fire retorts back against the Presidents and esteemed members of the press who stooped so low as to comment on the ramblings of a clearly off-kilter egomaniac. When he finally arrived back on the stage, he revealed what he'd been working on all that time: a monumental work, instantly added to the list of great hiphop albums, with some even daring to say it's rap's Sgt Pepper's Lonely Hearts Club Band. Depending on your perspective, Runaway is a companion film to the album; a 35-minute promotional video; an ego piece; a straight-up art movie; or a gigantic Thriller-esque music video. Everyone agrees on one thing though: it's not boring.

It's about a phoenix (or is it an angel?) who falls to earth and becomes Kanye's problem (or is he himself his problem?). There's a great article about it here, entitled "Towards a new rap aesthetic? Or: How Kanye West changed the art of rap videos"

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